We are Forward,
part of lm group

Forward is the marketing services company of the Group; pioneers within the dot com era and a leading player within the European travel industry. We offer media and content activations to thousands of brands across the world whilst operating as a department of lastminute.com since its launch, over two decades ago. Forward was founded as an independent company within the group to broaden our reach and product offering


Pioneering British-born brand specialising in creating unforgettable experiences and memories.


Metasearch website that enables users to search for and compare flights, hotels and rental cars. 


A Marketing services company, with cutting-edge digital know-how and expertise.  


We combine two decades of travel & leisure heritage with rooted digital marketing know how.

We are a group of travel marketers who help brands design and activate content rich and data driven campaigns that drive measurable impact.

We offer access to unique traveller audiences on owned, operated, social and connected programmatic media.

Forward proudly represents the group’s marketing and media proposition, encompassing four business divisions that combined form a digital power-house with a modern, hybrid model, as a brand, a publisher and a media agency all in one.

We work with thousands of travel brands across the world to activate content-rich digital marketing campaigns that drive measurable impact

  • Our Publisher Proposition
    We offer a portfolio of capabilities that enable travel brands to create awareness of their destination across the web.

  • Media Agency
    Our media planning and buying teams use state of the art technology to connect brands with audiences in a transparent, cost effective way.

  • Our Booking Engine
    Our OTA offers the ability to transact on traveller demand, so people can engage and then buy their holidays on our platforms.

  • Our Content Creators
    Our Content teams bring together understanding of media channels with creative and production capabilities.

  • Our Consulting Partners
    We bring all of these capabilities together to help our clients win share of voice and conversion in the digital marketing space.

Meet the team

Forward Leaders

  • Giacomo Giuriani

  • Steven Wakeling

  • Enrico Nonino

  • David Colwell

We are proven


Take a step forward

Connect with us.


Clerks Court, 2nd Floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom. 

LM Forward Limited registered in England and Wales, Company No: 11855830.
Company belonging to lm group.