We are Forward,
part of lastminute.com

Forward is the media/marketing division of lastminute.com that offers digital integrated marketing campaigns for travel, to accelerate tourism worldwide.

Forward proudly represents lastminute.com’s marketing and media proposition, as a brand, a publisher and a media agency all in one.


We combine two decades of travel & leisure heritage with rooted digital marketing know how.

We are a group of travel marketers who help brands design and activate content rich and data driven campaigns that drive measurable impact.

We offer access to unique traveller audiences on owned, operated, social and connected programmatic media.

Forward proudly represents the group’s marketing and media proposition, encompassing four business divisions that combined form a digital power-house with a modern, hybrid model, as a brand, a publisher and a media agency all in one.

We work with thousands of travel brands across the world to activate content-rich digital marketing campaigns that drive measurable impact

  • Our Publisher Proposition
    We offer a portfolio of capabilities that enable travel brands to create awareness of their destination across the web.

  • Media Agency
    Our media planning and buying teams use state of the art technology to connect brands with audiences in a transparent, cost effective way.

  • Our Booking Engine
    Our OTA offers the ability to transact on traveller demand, so people can engage and then buy their holidays on our platforms.

  • Our Content Creators
    Our Content teams bring together understanding of media channels with creative and production capabilities.

  • Our Consulting Partners
    We bring all of these capabilities together to help our clients win share of voice and conversion in the digital marketing space.

We are proven


Take a step forward

Connect with us.


Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.