Create your story
Abu Dhabi

The challenge

Support DTC Abu Dhabi through a co-branded campaign under the creative concept “Create Your Story” with the aim of increasing awareness and consideration and driving conversion in 8 key markets.


  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The strategy and the tactic

We created a 360-degree, multi-channel campaign to drive incremental sales to Abu Dhabi and encourage audiences to travel through inspirational content, enticing offers and shoppable experiences; we built a media display activation on’s owned and operated channels plus off-network audience extension; we developed an influencer marketing activation with the UK, French and German travel content creators to promote the Emirate’s distinctive heritage and culture among and maximise the reach of the campaign.

Services Provided

  • Media activation
  • Social media
  • Travelpad
  • Influencer marketing
  • Content production

The results

  • over 5k pax sales
    (+ 58% vs target)

  • over 3.5m reach
    (+66% vs target)

Other case studies


Visit Britain

Take a step forward

Connect with us.


Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to