Support DTC Abu Dhabi through a co-branded campaign under the creative concept “Create Your Story” with the aim of increasing awareness and consideration and driving conversion in 8 key markets.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The strategy and the tactic
We created a 360-degree, multi-channel campaign to drive incremental sales to Abu Dhabi and encourage audiences to travel through inspirational content, enticing offers and shoppable experiences; we built a media display activation on lastminute.com’s owned and operated channels plus off-network audience extension; we developed an influencer marketing activation with the UK, French and German travel content creators to promote the Emirate’s distinctive heritage and culture among and maximise the reach of the campaign.
