Create your story
Abu Dhabi

The challenge

Increase awareness and consideration of Abu Dhabi as the destination where you can create your own trip thanks to a wide variety of experiences ready for you to take part in. Ultimately driving conversions.

Objectives

  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The activation

Following a three-year partnership plan, launched in 8 markets under the creative concept “Create Your Story”, we built an integrated video production on field with a video-makers crew and four professional travel influencers who created bespoke content for a multi-channel distribution. We designed a custom microsite hosting the original content produced, the best shoppable experiences, editorials to be inspired by for the next trip and special deals to travel to the destination. The media display activation included both our owned and operated channels, and off-network audience extension + social media. The influencers gave a further boost to the campaign in order to get the maximum reach.

Services Provided

  • Original video content
  • Influencer marketing
  • Media activation
  • Social media
  • Travelpad

The results

  • over 25M
    impressions delivered

  • over 100k
    clicks

  • 60k pageviews
    across 9 markets

Other case studies

Los Cabos

Visit Denmark

Madeira


Take a step forward

Connect with us.

Contact

Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.