Increase awareness and consideration of Abu Dhabi as the destination where you can create your own trip thanks to a wide variety of experiences ready for you to take part in. Ultimately driving conversions.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
Following a three-year partnership plan, launched in 8 markets under the creative concept “Create Your Story”, we built an integrated video production on field with a video-makers crew and four professional travel influencers who created bespoke content for a multi-channel distribution. We designed a custom microsite hosting the original content produced, the best shoppable experiences, editorials to be inspired by for the next trip and special deals to travel to the destination.
The media display activation included both our owned and operated channels, and off-network audience extension + social media. The influencers gave a further boost to the campaign in order to get the maximum reach.
