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Basque Country

The challenge

In 2023, the Basque Country is hosting the first two stages of the Tour de France, so we wanted to take advantage of this bond to increase awareness of the region among cycling enthusiasts.

As the Basque Country is also an ideal destination for those who love sport, nature, gastronomy and cultural activities, experiences that can be enjoyed all year round, the campaign has been structured into two phases (spring and autumn waves) to boost the two seasons.

Objectives

  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The activation

We engaged a crew of videomakers and selected an influencer with a strong sports background to create original content to showcase the destination’s main USPs.

We built a tailored microsite with the original content shot plus shoppable experiences, editorials and special deals to the destination.

We launched a display media activation on our properties, as well as on our off-network audience extension.

To ensure maximum reach and spread awareness of the Basque Country, we also launched a social media campaign on both our own and the influencer’s channels.

Services Provided

  • Original video content
  • Influencer marketing
  • Media activation
  • Social media
  • Travelpad

Other case studies

Slovenia

Dominican Republic

Tourism Ireland


Take a step forward

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Contact

Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.