The Netherlands, Best of Holland
Visit Holland

The challenge

In 2018 we successfully partnered with Holland to deliver a campaign in 7 markets, focused on driving international tourism to Utrecht and its region through music.
Taking inspiration from our successful #MusicMakesYouTravel concept we created a new bespoke engaging campaign able to attract audiences through different solutions.


  • Increase inspiration
  • Raise awareness
  • Generate bookings

The strategy and the tactic

Urban Holland was created to engage with cultural explorers, music lovers and event hunters, inspiring them to visit the Netherlands and discover all the unique events the cities had to offer.
The campaign focused on delivering the objectives through original Content Production, Display activation on-site and off-site, Social Media promotion and Travel Insights.

Services Provided

  • Content production
  • Travelpad custom
  • Social media
  • Media activation

The results

The campaign over-delivered 10M impressions exceeding target goals by 25%. Effective use of digital channels and formats, combined with real-time optimisation increase engagement throughout the campaign. Effective custom content enriches and increases the time spent on the landing page entertaining and informing visitors.

  • over 10M

  • over 12.5k

  • over 16.5k
    page views

Other case studies

Turkish Airlines

South Africa

Take a step forward

Connect with us.


Clerks Court, 2nd Floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom. 

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to