In 2018 we successfully partnered with Holland to deliver a campaign in 7 markets, focused on driving international tourism to Utrecht and its region through music.
Taking inspiration from our successful #MusicMakesYouTravel concept we created a new bespoke engaging campaign able to attract audiences through different solutions.
Urban Holland was created to engage with cultural explorers, music lovers and event hunters, inspiring them to visit the Netherlands and discover all the unique events the cities had to offer.
The campaign focused on delivering the objectives through original Content Production, Display activation on-site and off-site, Social Media promotion and Travel Insights.
The campaign over-delivered 10M impressions exceeding target goals by 25%. Effective use of digital channels and formats, combined with real-time optimisation increase engagement throughout the campaign. Effective custom content enriches and increases the time spent on the landing page entertaining and informing visitors.
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