Mexican Caribbean. Everything you can imagine! Quintana Roo
The challenge
Quintana Roo is one of the most visited states of Mexico, however not all European travellers know what this fantastic area has to offer.
The goal was to showcase to the northern European countries’ audience what the northern part of Quintana offers and to increase awareness in the main European markets regarding the lesser-known areas south of Quintana.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
A professional video production team and two actors joined us on an unforgettable journey to the destination to create a multi-channel campaign. Over 18 days, we captured stunning footage of the various regional provinces, including Cancún, Tulum, Isla Mujeres, Cozumel, Puerto Morelos, Bacalar, Mahahual, and Chetumal.
We designed two distinct microsites, each tailored to the interests of visitors to the northern and southern regions of the destination. These microsites featured original content, including shoppable experiences, editorials, and special offers exclusive to visitors to the destination.
To maximize the reach of our campaign, we launched a media display activation on our owned and operated channels, as well as our off-network audience extension. With this strategy, we wanted to generate interest in the destination among a wider audience and encourage travellers to explore the region’s stunning provinces.
