For the second year, we partnered with the Dominican Republic Tourism Board, this time to showcase Puerto Plata’s stunning coastal offerings and immerse European travellers in its unique blend of adventure, culture, and serene natural beauty.
The campaign specifically targeted travellers from 13 European markets, passionate about culture, active sports, and relaxing nature, and we highlighted the strategic location of the selected hotel within the region.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
To bring Puerto Plata to life for European travellers, we partnered with five travel influencers and four travel filmmakers, capturing authentic experiences that showcased the region’s beauty, adventure, and cultural richness. Their journeys were shared through market-specific landing pages, each featuring interactive maps to let travellers imagine their own Puerto Plata adventures.
This content was amplified through our OTA network, social media, and targeted email marketing, seamlessly integrating Puerto Plata’s allure into our audience’s travel discovery paths. The multi-channel approach ensured high engagement, transforming interest into inspiration for potential visitors.
