La Paz, Mexico – Baja California Sur
La Paz

The challenge

La Paz is known as the “Gateway to the Sea of Cortez” and for good reason.
Our main goal is to generate interest in La Paz as an exceptional destination across a wide audience, inspiring European travellers in particular to discover a true paradise setting.

Objectives

  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The activation

A professional video production team joined us on an exciting journey to La Paz. Over a week, we captured stunning footage showcasing the beauty of the region and its many adventures, creating original content for a multi-channel campaign.
This footage was used to create a custom microsite, offering visitors a hub to be inspired by exploring videos we produced, including shoppable experiences, editorials, and exclusive offers to visit La Paz.
To increase the campaign reach, we are launching a media campaign across various channels, including Social Media and Email marketing. Additionally, we are activating a digital out-of-home advertising (DOOH) to maximise our campaign’s exposure.

Services Provided

  • Original video content
  • DOOH
  • Media activation
  • Social media
  • Travelpad
  • Email marketing

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Take a step forward

Connect with us.

Contact

Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.