La Paz is known as the “Gateway to the Sea of Cortez” and for good reason. Our main goal is to generate interest in La Paz as an exceptional destination across a wide audience, inspiring European travellers in particular to discover a true paradise setting.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
A professional video production team joined us on an exciting journey to La Paz. Over a week, we captured stunning footage showcasing the beauty of the region and its many adventures, creating original content for a multi-channel campaign. This footage was used to create a custom microsite, offering visitors a hub to be inspired by exploring videos we produced, including shoppable experiences, editorials, and exclusive offers to visit La Paz. To increase the campaign reach, we are launching a media campaign across various channels, including Social Media and Email marketing. Additionally, we are activating a digital out-of-home advertising (DOOH) to maximise our campaign’s exposure.