Driving awareness of Los Cabos’ unique offering and increasing its consideration as the perfect destination for European high-spending travellers looking for exclusive hotels, restaurants and activities such as whale watching, scuba diving and thrilling action sports. Ultimately the campaign had the objective of driving conversions for the Summer season.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
We involved a video-makers crew and two professional travel influencers in a trip to the destination with the aim of creating authentic content to be used on a multi-channel campaign. We built a tailored microsite with the original content shot plus shoppable experiences, editorials and special deals to the destination. We launched a media display activation on both our owned and operated channels, as well as our off-network audience extension. To ensure maximum reach and spread the word about Los Cabos, we also distributed the campaign on social media both on our channels and on the influencers’.
