Descubra a Madeira
Madeira Tourism Board

The challenge

Support Madeira Tourism Board by developing an integrated marketing campaign with the aim of increasing awareness and consideration of Madeira as the safest travel destination in Europe in 2021 for Spanish travellers and drive conversion.

Objectives

  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The strategy and the tactic

We developed a multichannel campaign including a tailored landing page; a media display activation on owned, operated channels and off-network audience extension; a SEM campaign to top position Madeira offers on Google;  a social media promotion on FB, IG and Youtube and an influencer marketing activation with two Spanish influencers who already experienced the beauty of Madeira.
The two creators selected and published the most beautiful content from their past experiences to promote the destination and inspire their followers, maximising the campaign reach. 

Services Provided

  • Media activation
  • Social media
  • Travelpad
  • Influencer marketing
  • SEM campaign

The results

*Jun-Sep 2020 vs Jun-Sep 2021

  • +252% YoY*
    bookings

  • +333% YoY*
    PAX

  • Over 2.2M
    impressions

  • 0.80%
    Average CTR

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Contact

Clerks Court, 2nd Floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom. 

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.