With more than 300 days of summer, Malta is a whole year destination that can be enjoyed till late autumn.
The campaign aimed at promoting the destination and its variety of experiences in the off-season period to the UK, German, French and Italian markets.
We ventured with a crew made of 5 travel influencers and professional travel filmmakers to explore Malta and the nearby Comino and Gozo for a 12-day content production.
From Scuba diving on ancient shipwrecks, to exploring the mysterious undergrounds of La Valletta to cooking their own food with a farm to table cooking class the influencers experienced over 44 different activities and showcased them live while the filmmakers captured cinematic content to feed a multi-channel media campaign on each market involved.
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