Enjoy more in Malta
Visit Malta

The challenge

With more than 300 days of summer, Malta is a whole year destination that can be enjoyed till late autumn.
The campaign aimed at promoting the destination and its variety of experiences in the off-season period to the UK, German, French and Italian markets.

Objectives

  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The activation

We ventured with a crew made of 5 travel influencers and professional travel filmmakers to explore Malta and the nearby Comino and Gozo for a 12-day content production.
From Scuba diving on ancient shipwrecks, to exploring the mysterious undergrounds of La Valletta to cooking their own food with a farm to table cooking class the influencers experienced over 44 different activities and showcased them live while the filmmakers captured cinematic content to feed a multi-channel media campaign on each market involved.

Services Provided

  • Original content production
  • Influencer marketing
  • Media activation
  • Social media
  • Travelpad

Other case studies

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Slovenia

Basque Country


Take a step forward

Connect with us.

Contact

Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.