We decided to invite our audience to discover Morocco and “Find their perfect wave”. The main objective of the campaign was to drive tourism by encouraging millennial travellers to discover Morocco in a new way learn how to surf, try out new food, and live incredible adventures.
We believe that the search for the perfect wave is not just applicable to surf, but it also represents a positive attitude and mindset in life. Morocco offers so many opportunities to let customers live the perfect holiday.
We grouped these into 3 Core Pillars: Surf, Adventure and Lifestyle. We decided to promote Morocco through fresh and engaging original content to help us reach out to our young target audience in a new way. We did this through Content Strategy with high-quality videos and Influencer Activation with established travel influencers.
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