Case study

The Netherlands – Best of Holland
Visit Holland

The Challenge

In 2018 we successfully partnered with Holland to deliver a campaign in 7 markets, focused on driving international tourism to Utrecht and its region through music.

Taking inspiration from our successful #MusicMakesYouTravel concept we created a new bespoke engaging campaign able to attract audiences through different solutions.

The Strategy and The Tactic

Urban Holland was created to engage with cultural explorers, music lovers and event hunters, inspiring them to visit the Netherlands and discover all the unique events the cities had to offer. The campaign focused on delivering the objectives through original Content Production, Display activation on-site and off-site, Social Media promotion and Travel Insights. 

The Results

  • over 10M Impressions

  • over 12.5K Clicks

  • over 16.5K Page Views


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Clerks Court, 2nd Floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom. 

LM Forward Limited registered in England and Wales, Company No: 11855830.
Company belonging to lm group.