Increase the number of arrivals in Poland by reaching, with a real-time advertising message, people looking for city breaks trips to Europe from the UK.
Objectives
Increase inspiration
Raise awareness
Generate bookings
The activation
Across 8 weeks, we delivered a multi-channel campaign, powered by our 1st party data, creating bespoke audience segments. We delivered a custom video on YouTube and social media, a media display campaign on and off-site and a custom landing page where users could explore what Poland has to offer.
The execution was stopped due to Covid and reactivated after a few weeks, optimising the message for Covid dynamics.
