Rediscover Poland

The challenge

Increase the number of arrivals in Poland by reaching, with a real-time advertising message, people looking for city breaks trips to Europe from the UK.


  • Increase inspiration
  • Raise awareness
  • Generate bookings

The activation

Across 8 weeks, we delivered a multi-channel campaign, powered by our 1st party data, creating bespoke audience segments. We delivered a custom video on YouTube and social media, a media display campaign on and off-site and a custom landing page where users could explore what Poland has to offer.

The execution was stopped due to Covid and reactivated after a few weeks, optimising the message for Covid dynamics.

Services Provided

  • Travelpad
  • Social media
  • Media activation

The results

  • over 4M

  • over 11.8k

  • over 9k
    page views

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18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

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