With miles of green landscapes, waterfalls, prehistoric caves and forests, Slovenia is the ideal destination for the young audience passionate about sustainable travel and eager to get in touch with nature. To increase its popularity among this target, we developed an integrated marketing campaign focused on a first awareness phase followed by a conversion one, especially for the summer period.
We involved a video makers crew and an actor to travel to Slovenia and capture the best of an itinerary made of green, water and nature.
We created a tailored microsite with the original content filmed plus related shoppable experiences and special deals powered by lastminute.com.
Then we launched a media display activation on our owned and operated channels, as well as on our off-network audience extension and social media.
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