Irlanda. Dritto al cuore
Turismo Irlandese

The challenge

Building on the momentum from its 2023 initiative, Turismo Irlandese is reinforcing its commitment to sustainable travel in 2024. This year’s campaign continues to highlight environmentally conscious holiday options, aiming to inspire travellers to choose Ireland for its eco-friendly and sustainable attractions.


  • Increase awareness
  • Raise consideration

The activation

Turismo Irlandese and launched a new co-branded campaign that explores the essence of the slogan ‘Irlanda. Dritto al cuore’, evolving it into the concept “Ireland: A Declaration of Love.” This campaign captures the heartfelt emotions and experiences that Ireland’s unique landscapes and attractions evoke, with a strong emphasis on sustainable holidays and outdoor activities, which are seen as the future of travel.

The campaign was distributed through a mix of online and offline channels. It featured digital radio spots on platforms like Spotify and Radio Lombardia, as well as digital out-of-home screen advertising across Milan during Ireland Week 2024. These efforts aimed to reach a broad audience, emphasizing Ireland’s commitment to sustainability and natural beauty.

To maximise outreach and engagement, we also launched a contest in which participants could try their luck at winning a free trip to the beautiful island of Ireland.

Services Provided

  • DOOH activation
  • Audio ads
  • Social media
  • Email marketing
  • Travelpad
  • Contest

The results

Co-branded landing page & Media display

  • 1:47″ avg dwell time
  • over 701.4k impressions delivered

Social media

  • 2.55% avg CTR for Poll format
  • 1.97% avg CTR for Reel format

Digital-Out Of-Home

  • over 389k opportunity to see

Audio advertising

  • over 1.1M impressions delivered
  • 91% completion rate

Competition & solus email

  • over 551.7k impressions delivered

Other case studies

Visit Malta

Take a step forward

Connect with us.


Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to