Promote sustainable travel
Tourism Ireland

The challenge

Promote sustainable tourism on the Emerald Isle to eco-conscious travellers and support the 2023 edition of the Ireland Week in Milan with its rich calendar of events.



  • Increase awareness
  • Raise consideration
  • Generate bookings

The activation

Tourism Ireland has teamed up with for a co-branded campaign mainly distributed through digital out of home placements around the city of Milan during the Ireland Week.

The creative concept aimed at creating a bond between famous and iconic spots in Ireland and in Milan, to be discovered on two wheels.

To reach the core campaign target, the cyclists, the campaign has been displayed through DOOH screens next to the bikeMi rental stations around the city of Milan.
To boost interactions and increase bookings towards the destination, a QR code drove to a custom landing page with a special discount to book a trip to Ireland.

Services Provided

  • DOOH
  • Media activation
  • Email marketing
  • Travelpad

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