Raise awareness of Turkey as an alternative winter destination to consider for the Italian audience. Raise Turkish Airlines’ profile as the global airline for leisure tourism.
Objectives
Increase inspiration
Raise awareness
Generate bookings
The activation
Use five travel & leisure influencers for a ‘Fame trip’ to experience one of the world’s undiscovered winter gems in Erzurum, Turkey and a professional tv troupe on the field to film and instantly produce original video contents to share within their social streams in real-time. The video content further has been distributed post-time on lastminute.com owned and operated channels.
