Case study

Turchia Bianca
Turkish Airlines

The Challenge

Raise awareness of Turkey as an alternative winter destination to consider for the Italian audience. Raise Turkish Airlines’ profile as global airline for leisure tourism.

The Strategy and The Tactic

Use five travel & leisure influencersfor a ‘Fame trip’ to experience one of the world’s undiscovered winter gems in Erzurum, Turkey and a professional tv troupe on field to film and instantly produce original video contents to share within their social streams real-time. The video content further has been distributed post-time on owned and operated channels.

The Results

  • over 2.25M Impressions

  • over 18.2K Clicks

  • over 29.5K Page Views


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