Turchia Bianca
Turkish Airlines

The challenge

Raise awareness of Turkey as an alternative winter destination to consider for the Italian audience. Raise Turkish Airlines’ profile as the global airline for leisure tourism.

Objectives

  • Increase inspiration
  • Raise awareness
  • Generate bookings

The strategy and the tactic

Use five travel & leisure influencers for a ‘Fame trip’ to experience one of the world’s undiscovered winter gems in Erzurum, Turkey and a professional tv troupe on the field to film and instantly produce original video contents to share within their social streams in real-time. The video content further has been distributed post-time on lastminute.com owned and operated channels.

Services Provided

  • Influencer marketing
  • Content production
  • Travelpad
  • Social media
  • Media activation

The results

  • over 2.25M
    impressions

  • over 18.2k
    clicks

  • over 29.5k
    page views

Other case studies

Visit USA

Morocco

South Africa


Take a step forward

Connect with us.

Contact

Clerks Court, 2nd Floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom. 

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.