Raise awareness of Turkey as an alternative winter destination to consider for the Italian audience. Raise Turkish Airlines’ profile as the global airline for leisure tourism.
Use five travel & leisure influencers for a ‘Fame trip’ to experience one of the world’s undiscovered winter gems in Erzurum, Turkey and a professional tv troupe on the field to film and instantly produce original video contents to share within their social streams in real-time. The video content further has been distributed post-time on lastminute.com owned and operated channels.
Connect with us.