Escape the everyday
Visit Britain

The challenge

Support Visit Britain’s Escape the Everyday 2021 Spring/Summer activation by providing a tailored and integrated campaign activation to increase awareness around UK domestic destinations and drive conversions.


  • Increase inspiration
  • Raise awareness and consideration
  • Generate bookings

The activation

We created a 360-degree multichannel campaign to drive incremental sales to the UK toward domestic breaks and encourage audiences to travel again through inspirational content and enticing offers with the “Escape the Everyday” concept.

Within the campaign we designed a tailored microsite with editorial content, special deals and a dedicated contest to win travel vouchers; we built a media display activation on’s owned and operated channels plus an off-network audience extension; we developed an influencer marketing activation with UK travel content creators to show the hidden gems of the country with original and inspiring content to maximise the reach of the campaign.

Services Provided

  • Media activation
  • Social media
  • Travelpad
  • Influencer marketing
  • Content production
  • Competition management

The results

  • over 27M impressions
    (+34.5% vs target)

  • +24.5% passengers
    sales increase vs 2019

  • +62.6% hotel room nights
    increase vs 2019

  • +70.8% searches
    increase vs 2020

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Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

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