Deliver a data-led, co-branded activation that supports Visit Britain’s wider ‘See Things Differently’ brand campaign. Amplify awareness, consideration and engagement in order to drive increased conversion of UK inbound travellers from France, Germany and Spain.
Objectives
Increase inspiration
Raise awareness and consideration
Generate bookings
The activation
We implemented a large-scale, co-branded and multi-channel digital activation. We created bespoke microsites, housed on our respective local market OTAs, which hosted custom content, editorial, a custom downloadable travel guide e-Book created in partnership with Rough Guides, shoppable experiences and special offers to the UK. These were supported with an extensive display activation utilising our first-party audience data, targeted off-network audience extension placements, alongside a tactical social media campaign and an email marketing campaign via our exclusive standalone newsletters.
