Wonderful Copenhagen
Visit Denmark

The challenge

Increase awareness and consideration of Copenhagen as the ideal city-break destination targeting Italian, French and UK travellers interested in European city capitals and drive conversions.


  • Increase awareness
  • Raise consideration
  • Drive bookings

The activation

Visit Denmark has teamed up with lastminute.com for a multi-market co-branded campaign promoting the destination on our owned channels and off-network audience extension, using media display, rich-media formats and engaging channels such as skin and Connected TV.

To secure top reach and spread the word about Copenhagen, we also delivered the campaign on TikTok, Facebook and Instagram. A tailored microsite was the key campaign hub, hosting editorial content, shoppable experiences and exclusive offers to inspire and convert.

Services Provided

  • Media activation
  • Social media
  • Travelpad
  • Connected TV

The results

  • over 6M
    impressions delivered

  • 608k

  • over 100k

  • over 27k

Other case studies

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Take a step forward

Connect with us.


Clerks Court, Ground floor, 
18-20 Farringdon Lane, 
EC1R 3AH, London, 
United Kingdom.

LM Forward Limited is registered in England and Wales, Company No: 11855830. Company belonging to lastminute.com.