Increase awareness and consideration of Copenhagen as the ideal city-break destination targeting Italian, French and UK travellers interested in European city capitals and drive conversions.
Objectives
Increase awareness
Raise consideration
Drive bookings
The activation
Visit Denmark has teamed up with lastminute.com for a multi-market co-branded campaign promoting the destination on our owned channels and off-network audience extension, using media display, rich-media formats and engaging channels such as skin and Connected TV.
To secure top reach and spread the word about Copenhagen, we also delivered the campaign on TikTok, Facebook and Instagram. A tailored microsite was the key campaign hub, hosting editorial content, shoppable experiences and exclusive offers to inspire and convert.
