Inspire European travellers to book their perfect US holiday, by finding the perfect destination that matched their favourite music genre. The challenge was to promote less known US destinations to a specific target audience spread across 5 key European markets and amplify America’s musical journey.
We decided to use our consolidated platforms to inform over 60M customers about America’s Musical Journey, influencing their booking behaviour through their passion: music.
We identified 9 music genres to group destinations and interests, with each genre having its own tailored content (video, playlists, images) and promotions. We have included snack videos in some of the promotional banners to attract customers exploring each music genre and its destination.
over 33M Impressions
over 48.4K Clicks
over 82.5K Page Views