Forward’s Travel Intelligence Unit analyses the search and booking flow coming from lastminute.com’ network of websites on a daily basis.
Furthermore, we have access to second-party data through our advertising technology stack and by working with thousands of travel brands across the world.
What sets us apart is our decades of experience in travel which enables us to report on current travel data and emerging trends with precision, helping our clients to make informed marketing decisions on the road to recovery.
Our Monthly insight report analysing and interpreting month on month changes in travel intent and audience data. Available across Europe’s Top 5 Markets, Travel / Pulse presents real-time data and business intelligence to better explain how Europe is travelling.
Our Quarterly edition of Travel / Pulse covers all of the data sets made available in our monthly report but extends to include: predictive analysis on search trends and comparative search behaviour.
Both of our Monthly and Quarterly Travel / Pulse reports are also available by custom request. It provides data and insights tailored to your key markets or destination plus other broad-scale, global, predictive behavioural data that will help you build your next strategy.
Our annual insight report, enhancing our data with data and insights from reputable and authoritative third party sources to uncover emerging travel trends and presenting our travel marketing tips and best practices.
Sourcing data based on specific parameters, eg. time period, geo, stage of the booking funnel, etc. filtering out all data rows returning errors.
Matching audience segments’ typology (eg. Couples, Friends, Solo, etc) combining the values coming from sub-segments of data points (eg. demographic, behavioural, etc).
Calculating and partitioning data dimensions such as ‘Lead Time’ and ‘Length of Travel’ and ‘Search and Booking Ratios’.
Generating a structured data architecture based on different levels, including but not limited to; route type, year, month, pax type, departure airport, arrival country, lead time and length of stay.
All the data analysed represents first-party data from lastminute.com’ network of websites, aggregated by system procedures within a protected data warehouse (DWH) environment. All sourcing and reporting procedures used by FWD/TIU are based on this specified pool of data and is process-verified.
Monitor emerging travel trends and changes in audience behaviour – providing a holistic view to interpret travel intent data and understand market conditions.
Better predict future events – helping you understand how these might impact travel demand and navigate an increasingly complex travel landscape.
Stay competitive, developing new marketing strategies that connect in a more meaningful and personalised way with travellers.
Identify market strategies and explore business opportunities – enabling you to make informed business decisions.
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