Data and insights guiding travel brands around the world.
Moving tourism forward.
By capturing, analysing and interpreting first-party travel data coming from lastminute.com’ market-leading OTA and META websites, combined with the latest data science techniques, we help our clients to make better, more informed and timely marketing decisions to navigate an ever-changing and increasingly complex travel landscape.
Worldwide leaders in the online travel industry
Forward’s Travel Intelligence Unit analyses the search and booking flow coming from lastminute.com’ network of websites on a daily basis.
Furthermore, we have access to second-party data through our advertising technology stack and by working with thousands of travel brands across the world.
What sets us apart is our decades of experience in travel which enables us to report on current travel data and emerging trends with precision, helping our clients to make informed marketing decisions on the road to recovery.
Our Methodology and Approach
Sourcing data based on specific parameters, eg. time period, geo, stage of the booking funnel, etc. filtering out all data rows returning errors.
Matching audience segments’ typology (eg. Couples, Friends, Solo, etc) combining the values coming from sub-segments of data points (eg. demographic, behavioural, etc).
Calculating and partitioning data dimensions such as ‘Lead Time’ and ‘Length of Travel’ and ‘Search and Booking Ratios’.
Generating a structured data architecture based on different levels, including but not limited to; route type, year, month, pax type, departure airport, arrival country, lead time and length of stay.
How our Travel Intelligence Unit can help you?
Monitor emerging travel trends and changes in audience behaviour – providing a holistic view to interpret travel intent data and understand market conditions.
Better predict future events – helping you understand how these might impact travel demand and navigate an increasingly complex travel landscape.
Stay competitive, developing new marketing strategies that connect in a more meaningful and personalised way with travellers.
Identify market strategies and explore business opportunities – enabling you to make informed business decisions.